Residents in the DMV area have grown quite accustom to the Eastern Motors jingle over the years. Calling on the likes of famous Baltimore Ravens, Washington Redskins, Washington Capitals, and Washington Wizards, Eastern Motors has had a strong showing of local athletes sing their iconic phrase “At Eastern Motors, your jobs your credit.”
In one of their original commercials, LaVar Arrington, Clinton Portis, and Brendan Heywood joined Ray Lewis to sing the jingle.
Eastern Motors founder, Robert Bassam, wrote the catchy jingle over the instrumentals from “Hey Sexy Lady” by Shaggy. Once the jingle took off and viewers started singing along, Bassam decided in centering his marketing strategy around local athletes and the jingle.
In the most recent Eastern Motors commercial, the car dealership adds Brian Orakpo, Jordan Reed, and Bradley Beal to the team.
Although there may be new faces, it appears that DMV residents will be stuck hearing the same old Eastern Motors jingle for the foreseeable future.