Jack Link’s Beef Jerky looks to ride the success wave created from their previous advertising campaign, “Messin’ With Sasquatch,” into its most recent spin off, “Workin’ Out With Sasquatch.” The new campaign has NFL superstars Odell Beckham Junior and Clay Matthews participating in hilarious work out routines designed by the notorious Jack Link’s Sasquatch.
The new ad campaign kicks off with Matthews explaining a very reasonable “cornerstone of any serious fitness program.” Although you might not always think about hair being a part of your exercise routine, it is hard to question after seeing a completely natural gust of wind effortlessly show off the benefits of working out with Sasquatch. Still have doubts? Continue watching the next two spots in the campaign.
Sasquatch is the pioneering cross-fit trainer of the woods, switching out weights and tires with beavers and trees. Some may question the fitness program, or even wonder how these three met, but what holds strong is the fact that Jack Link’s appears to have launched yet another strong advertising campaign.